The first of a commercial 3D TV service has been launched by Virgin Media. And by doing so, they have been able to beat BSkyB in this race.

3D Movies on demand is the service that Virgin Media has launched for its subscribers. Viewers would be able to view the films like StreetDance, Garfield’s Pet Force, Disney’s A Christmas Carol and Despicable Me in its 3D format.

Europe is to get its first 3D TV channel through BSkyB which has started its preview showing as on date and is expected to be launched in complete version from the first of October.

Since early April there was Sky TV service who had been broadcasting the Premier League football matches available to viewers at pubs.

For subscribers to virgin media services the need to view 3D pictures is V+ or V HD receiver and the 3D glasses. The set top boxes of the subscribers from Virgin Media should also be 3D enabled. There would be charges for the films to be aired like the StreetDance would be available at a charge of £5.99 for a 24-hour rental. There would be more to come by Christmas. The customer base for Virgin Media is estimated to be 1.2 million households.

“We are really excited to bring a taste of 3D to our customers in the comfort of their own homes,” stated Cindy Rose, the executive director of digital entertainment at Virgin Media. “As we have already seen with the take-up of high definition programs, viewers are continually looking for new ways to experience their favorite shows.”

Source: guardian

Sovan Mandal  (446 Posts)

Sovan Mandal is the senior tablet and tech corespondent for goodereader.com and 3D Specialist. He brings a international approach to news that is not just applicable to the North American market, but also Asia, India, Europe and others. Sovy brings his own writing flavor to the website and is interested in Science Fiction, Technology and Writing. Any questions, send an email