Viewers In Canada Kept Out Of 3D Olympic Coverage
Viewers in Canada are not going to be lucky enough to be able to see the London Olympics in 3D.
The reason for this exclusion of Canadian viewers from the 3D format of the broadcast as explained by AdamAshton is the high price of covering the event in 3D as well as low number of 3D TV owners in Canada. AdamAshton is the president of Canada Olympic Broadcast Media Consortium.
Otherwise the people would be spectators to 5,500 hours of broadcast which would include live as well as normal recorded broadcast of the event. The Olympics event takes place spanning 17 days.
Channels like CTV, TSN, Sportsnet, OLN, RDS, V, OMNI.1, OMNI.2 and ATN would broadcast for the viewers in the U.S. NBC has also plans to stream 242 hours of coverage in 3D. BBC also would be broadcasting some in 3D as per their public announcements.
In the words of Ashton, “3D is a very expensive business proposition and a tough business model that requires big investment and support by a number of different partners. We did explore it for quite some time last year but it just didn’t make sense for our market at this time.”