TV Manufacturers See More Potential in 3D Enabled OLED and Ultra HD TVs than Standalone 3D TVs
3D technology seems to have lost its sheen with TV manufacturers such as Sony, LG and Samsung who are increasingly waking up to the reality that consumers aren’t looking for 3D tech when purchasing a new TV. Instead, they are deviating their focus to OLED and Ultra HD TVs which they hope will satisfy consumer demands far better than 3D TVs. However, they feel 3D isn’t completely dead so that we might still be getting to see 3D TVs though the excitement surrounding it is no more. Consumers are more keen to acquire smart TVs that are also 3D enabled. Samsung also feels there are a lot of other technologies that are equally important and need active research.
Manufacturers like LG also believe consumers in future won’t be looking for standalone 3D TVs. Rather, its OLED TV with an Ultra High Definition display and 3D capability is what consumers will be looking forward to. OLED technology makes for a better TV viewing experience thanks to the brighter displays and viewing angles it offers. Other inherent benefits with OLED displays is better response times and frugal power requirements. Combine these with the Ultra High Definition panels that offers 4 times the clarity than the standard HD TV and what you have is a truly mesmerizing TV viewing experience.
Samsung revealed 40 percent of the TVs it has sold in 2012 were 3D enabled while LG states 20 percent of its TV business in 2012 were 3D TVs. Samsung and Sony also stated they believe those who wished to acquire a 3D TV have already done so in the 3 years that the technology has arrived at the scene.