Sony 3D TV, 3D games likely to boost sales of 3D TVs

3D games are expected to be the thing that would help in boosting Sony 3D TV sales which has now entered into the second year of their sales life. There are new 3net ventures from Sony, Discovery and Imax which are expected to make 3D TV a more sought after product. There are also a number of 3D video games that are expected to hit the market soon that would give a boost to 3D TV sales.
Sony has their share of LCD TVs by the 3D Bravia sets as well as Playstations for 3D video game playing. Consumers’ are expected to be lured into the 3D generation of TVs by way of 3D enabled games.
Mitsubishi also have joined the band wagon as their senior manager of brand marketing, Nick Norton says, “I don’t think anybody would disagree that sports (programming) is going to be the key driver. But I think we are going to see a real push on 3-D gaming. You are not going to get a better 3-D gaming experience, feeling like you are really part of the action, than with our gigantic TVs.”
Costing in the starting range of $6,000, Mitsubishi have sets which vary in size from 60 inches to a new 92-inch size which is expected to be launched this summer.
Microsoft’s Xbox group product manager, David Dennis adds, “Our strategy has been to have 3-D capability in the box. As consumer adoption grows, we are there to support it. 3-D can add to experiences, but it can also distract from them. We want to make sure it enhances the experience. The real accelerant to this is when someone cracks the nut of glasses-free TV. That’s when you see it become mainstream.”
Currently the share of 3D TV is about 6 percent of the total TV sets which in figures is 1.1 million, being shipped all over the world. This figure is however expected to jump to 1.9 million as per Consumer Electronics Association’s, analytical speculations. About 1 million customers as on date own a 3D set.
CEO of Crytek which is based in Frankfurt, Cevat Yerli says, “In 3-D, the game plays much more natural and organic. I believe (3-D) can work for many other games, too. First-person games are ideal candidates because of how our eyes are designed. Sports games and racing games are a great application for it, too. But not all games need to be in 3-D.”
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