Why Sky 3D Viewer Base Isn’t Increasing
BskyB have recorded a sharp rise in its profits which reads 17 percent as on June 2012. Converted to integers that translates to a staggering £1.19 billion. There is also Sky TV which has a subscriber base for their 3D services to the tune of 250,000. The total susbciber base is estimated to be 10.6 million which means Sky TV holds 2.36 percent of its total viewer base.
However, one big lacunae which exists in the 3D subscription packages by Sky is that one needs to add the entire Sky World bundle and not individual ones by choice.
So a non-sporintg enthusiast would feel hesitant when he has to add the entire sports package to their bill just to view the Olympics in 3D. When the Olympics comes to an end, the viewer may never ever watch a sport channel or event. This works out to £5 a month or £60 a year, which is quite substantial amount.
An explanation that K Walter has given on the SkyUser.co.uk site is SkyUser.co.uk, “Call us strange if you like, but we have absolutely no interest in sport, however we would like to see the odd 3D movie. Question is – has anyone managed to get Sky to supply them with 3D without subscribing to any of the sports channels? (we have everything else).”
People are today buying 3D TVs mostly to see 3D movies using their Blu-ray devices and nothing much else. The cost though is quite prohibitive for such entertainment and Virgin Media is making provisions to make the packages they have on offer as simple as possible.