Price cut may lead to increase in purchase of 3D TVs
Its not only the price but a host of other factors as well that can be considered to be equally important to the greater acceptance of 3D TV by the common mass.
Retrevo.com, a consumer electronics shopping site predicts that the price difference between an HDTV and that of a 3D TV would drop to $150 by November. Presently this difference hovers around the $400 mark while the same last holiday season remained around $900. According to Andrew Eisner, the content director of the site, price is the major factor for 3D technology adoption in the households. He believes lowering of price could lead to an increase in demand for this technology.
In a talk with Marketing Daily, Eisner states: “In all of the surveys we’ve done, price comes in as the number one reason people don’t buy 3D TVs. All things being equal, what we’re saying is that consumers will go for [3D TVs], even if it’s only for the odd movie or sporting event.”
Content availability and the usage of the glasses are the other factors which would play a significant role in the acceptance or rejection of this technology after the price factor has been resolved to an extent. Consumer awareness of LCD 3D TV had increased to 36 percent in February 2011 from 28 percent in September 2010, as per report published by NPD Group. The report had brought out the aspect of consumer reluctance due to high price of the set as well as the need to purchase additional accessories such as glasses for use with this set.
With ESPN coming up with full time 3D broadcast the content factor has been quite well looked into and yet consumers are not quite open about buying this technology for their homes.