LG Provides Under Previlidged Children A Cinema 3D Experience
LG has launched a new promotional program named Ramadan Campaign in Jordan, Iraq, and Lebanon. As per this, the South Korean conglomerate is allowing some under privileged children which includes those that are suffering from cancer or have some heart ailment or may be orphaned children the experience of viewing 3D on their 3D capable TV sets.
They have used their Smart TV range of sets to give such people who are restricted in movement due their ailment a view of the 3D world that they are not being able to experience in real life.
LG has set up their Cinema 3D sets in places like the King Hussein Medical Center or the Orphan wellfare Association, and Dar Al Bir Wal Bara’em Al Baree’a in Jordan. On these 3D TVs movies are screened for the people who are being treated in these centers. The same program has been launched at the Children Cancer Center of Lebanon (CCCL) and the Heartbeat Association in Lebanon, the Astera Center, Lana Center, and the Kurdistan Social Development Center in Kurdistan by LG and they have also included Buthour Al Rahman Center in Baghdad for this promotional campaign.
Mr. James Chung, Head of Levant LG Home Entertainment Unit / General Manager of LG Electronics in Lebanon has stated LG is having many other such CSR programs running at different venues. The slogan that LG was carrying at such events is their company slogan — “Life’s Good”!
He mentioned, “This initiative falls in line with our aims to create healthy and memorable experiences for the less fortunate, enabling this particular segment to experience the same joys of life that their healthy and hearty counterparts in the society live through. We hope to be doing our part for raising morale amongst these citizens, as we at LG are not complaisant when it comes to creating harmonious community settings.”
Dealers of LG TV sets have a large array of smart applications which number 1200 as well as there is a large content database to select from. Mr. Chung has also attributed the success of the campaign to the active participation by dealers of LG sets.