LG continues its Take The 3D TV Challenge to New York
LG started a campaign a few months ago called Take The 3D TV Challenge! It saw the company go on the road and bring 3D televisions to every day people. Today the company is going to be at New York’s Grand Central Station and then next week visit Chicago and LA.
The essence of LG’s foray into the community is to garner more attention towards its own technology and show how its supiorer to the competition. LG is showing its passive 3D technology vs. Sony and Samsung which use Active Shutter.
The events are normally done with moderators that conceal the brand names and put the glasses in the hands of people to see what they like better. The partipants then voted on what they thought the better picture quality was and was normally rigged in LG’s favor. This is ironic because most of the competition normally use LG screens for 3D or LED.
“I think the most important thing we’re doing here is keeping the visibility up on 3D and step-up products in our industry,” said Jay Vandenbree, LG Electronics home entertainment sales and marketing senior VP. “Everything we’ve done has been to get consumers to talk about it, think about it, and to go find out about it. If we can get them to do that and see what their options are in the television business, they might make that choice to spend their discretionary income in our industry.”
LG will need all of the exposure on its 3D technology that it can get and their 3D Challenge is promoting its brand awareness. The company recently cut its forecast for global TV sales by almost 20%. Not only is LG doing the good 3d TV thing but also traditional televisions and people who want them, normally have them already. LG will see around 32 million units sold by the end of the year.