A joint venture is being started by James Cameron in China with the aim of projecting the vast and fast advances his company has made in the field of 3D. He wants to focus on the television and other media related industry in China that too is on an upward swing right now.

Cameron Pace Group is the company owned by James Cameron whose film ‘Avatar’ has been a huge hit in both its 2D and 3D versions. The project has in its team two other Chinese companies. Their services would include supply of 3D filming technology to those asking for it. State broadcaster China Central Television is one of the main collaborators in this project that they are looking at to make a suitable content for viewing on 3D TVs.

In the words of Cameron: “This is an enormous untapped market that is right on the verge of the transition from 2D to 3D. This is the best place for us to create a kind of second home.”

Pace is one of the cinematographer of Avatar and Titanic however mentioned that the venture would involve in providing the technology and all necessary support and not making complete films. It is for the people in China to respond to the 3D format that would decide the future of this technology in China, is what James Cameron opines.

In his words, “We expect it to expand very rapidly, from initially maybe a handful of productions a year to, two or three years from now, we could be talking about thousands of hours of TV production. That’s our goal, in any case.”

There are two more sequels to Avatar in the books as per Cameron, there are chances of them being shot in China if the revenue earning aspect and the various administrative regulations in China act in favor of the movie maker. He stated “There have been some very preliminary discussions about co-production potential here in China.”

via belfasttelegraph

Sovan Mandal (693 Posts)

Sovan Mandal is the senior tablet and tech corespondent for goodereader.com and 3D Specialist. He brings a international approach to news that is not just applicable to the North American market, but also Asia, India, Europe and others. Sovy brings his own writing flavor to the website and is interested in Science Fiction, Technology and Writing. Any questions, send an email