BBC to broadcast Wimbledon live in 3D format
The Men’s and Ladies’ Finals of the 2011 Wimbledon Championships would be the first event that BBC would be broadcasting live in 3D format. Viewers would be able to view the event in 3D at BBC’s HD Channel.
Anyone with a 3D TV would be able to view the event in 3D irrespective of the service provider one is subscribed to. BBC would be using the Sky Freesat, Virgin Media and Freeview services for this first terrestrial broadcast in the UK region.
Head of BBC HD and 3D, Danielle Nagler had this to say, “I’m delighted that in this anniversary year we’re bringing UK audiences a new way of getting close to the action on Centre Court. I’m sure that 3D will only add to the drama as the world’s greatest players compete for the championship.”
It was at the appearance of Nagler at the 3D TV World Forum event at London held in May, that this idea of 3D transmission had taken root. A change in decision of using the DVB-S2 from the DVB-S for its HD broadcasts was taken by BBC late last week in a sudden change of decision. The change was welcomed by Isle Howling, MD; Freeview for it resulted in an increase of Freview HDTV sales to the tune of 225,000 units of 10 percent. As per him, “Through exciting technical innovation, 3D on Freeview is no longer a twinkle in the eye of the broadcast industry but is now becoming a reality. We hope this 3D TV editorial experiment by the BBC is a sign of new things to come for Freeview
It would be the 125th anniversary of Wimbledon Championships that would be celebrated when the ladies and men’s finals take place on Saturday July 2 and July 2 a Sunday. That this is going to be covered in 3D format is an additional gesture of honor for this great sporting event.
BBC would be in coalition with AELTC and Sony Professional for this coverage. BBC have also set up some free screenings across UK as well as some of the cinema halls too would be telecasting this feed from BBC.
BBC had up until now restricted their 3D ventures to small events like the cinema trailer of Children in Need Strictly Come Dancing last November.