Customers at Walkabout Pub in Covent Garden get to view a 3D show screened in the pub. This program comes via Stream TV Networks and they claim it to be something that would usurp 2D.

The reason is this — the 3D technology used will not only relieve the viewers of wearing special glasses but also does away with any viewing angle restrictions. What this means is that viewers will be free to move in front of the screen without experiencing any loss of quality in the scene being displayed. In the words of CEO Stream TV Networks, Muthu Rajan, “True 3D should be like looking out through a window – a natural experience not an optical illusion.”

The claims by Mathu Rajan are indeed bold and has already stated there are some big announcements to be expected during the upcoming IFA event. Something that has the potential to replace every other technology in TV viewing. If that really comes to be true then, 3D content would sure get a big boost as well.

The technology that the company is working upon, and which is going to deliver the glasses free and unrestricted viewing angle, is termed Ultra-D. The company based in Silicon Valley had already been working on a number of products including glasses free 3D before being acquired by Muthu Rajan recently.

Rajan further added while speaking to 3D Focus, “We first started looking at what everybody else was doing. We brought in a team of researchers that had been working on glasses free 3D technology for twenty years. The largest technology and electronics companies are not even in striking distance, they are years behind us. So we did something completely different.”

The present technology that is being used for getting 3D without the need for any special viewing glasses is termed as lenticular and used the theory of parallax to create the 3D illusion. However this technology has the limitation of resolution being reduced when out of the viewing cone. The Ultra-D technology on the other hand is a technology that would be applicable to the conventional TV screen and uses a new type of optical lens system.

In the words of the company CEO, “Everybody else in 3D is doing some variation of left and right, trying to trick your brain into seeing 3D when it is not there. That is not the approach we have taken. We have created an algorithm that mimics the way our natural eyes work. We use motion to produce the 3D and that is a radical concept. We call it Ultra-D because we don’t want to be associated with the other 3D systems. When you see Ultra-D, it is a lot easier to watch. There are no headaches, dizziness or blurriness. You can watch it for hours and hours.”

The IFA event would also have Stream TV Network talks about their SeeCube technology which converts stereo to auto-stereo.

There is a lot of enthusiasm, in Stream TV about their glasses free product as is evident in the words of Rajan when he said, “You can’t even compare us to the [parallax] barrier guys. If you move from the centre [of a parallax barrier screen] you could lose the 3D effect and if someone is playing a video game that is not going to fit too well. It’s one thing with Angry Birds but quite another with high end games like Call of Duty.”

The future for Stream TV Network is to go for laptops and tablets with 3D after they have conquered the TV market. As Rajan said, “The main ball game is TVs and the bigger screens because that is where you watch most of your content like movies, TV shows and sporting events. Tablets and phones are still second screens at the end of the day.”

Rajan Muthu adds, “The difference between us and a lot of the other companies is that, because they are more into the industrial market, their price point is just astronomical. Our price point is so competitive that we can go into the mass market as well as the commercial. Our technology is so much better than all the others. You can even do Skype calls and Apple Facetime on ours.”

The future as described by him in words, “If you don’t want to repeat what happened last time with stereoscopic then you have got to have world class technology that is far superior and I think you are going to be seeing that very soon. I’m not talking years from now, I’m literally talking months if not weeks from now.”

Sovan Mandal (694 Posts)

Sovan Mandal is the senior tablet and tech corespondent for goodereader.com and 3D Specialist. He brings a international approach to news that is not just applicable to the North American market, but also Asia, India, Europe and others. Sovy brings his own writing flavor to the website and is interested in Science Fiction, Technology and Writing. Any questions, send an email