3D TV Still Remains a Niche Product
No matter how much we’d like to believe otherwise, 3D TV is yet to enter mainstream TV market even after several years of it being in the market. So the fact is, its just 11 percent of those out to buy a high definition TV opt for a 3D capable set. The finding is part of J.D. Power and Associates’ new 2012 High Definition Television (HDTV) Report which has come with some other interesting findings that provides an insight about consumers buying pattern.
For a majority 75 percent of the users, it is the price of the TV that ultimately determines their buying decision. Brand loyalty is important for a sizeable 60 percent of the buyers while 36 percent will depend on their past experience with a particular brand before a new TV. 37 percent buyers refer to positive reviews before buying a new TV.
“While still finding its niche, 3D HDTV capability is not a leading force in purchasing a television,” said Sara Wong Hilton, a director at J.D. Power and Associates, said as part of the announcement.
“One reason is that 3D HDTVs are typically more expensive than non-3D-capable HDTVs. Additionally, in order to view 3D media, special media players, and 3D glasses in some cases, are required. The extra cost could play a role in dissuading customers from adopting the technology at this point.”