3D TV Sales goes up due to World Cup
The ongoing Football World Cup has provided a shot in the arm of Korean electronic firms who are witnessing a huge jump in the sales of 3D televisions. 3D TVs are the latest craze among TV viewers and promises to take the entertainment segment to a whole new level. And for soccer crazy fans, what other thing can entertain them more than the World Cup that happens to be the most watched of all football tournaments.
Electronics giant Samsung has said more than 6,000 of its 3D TVs have found buyers just in the first two weeks of June. Compare this to the 5,000 3D TVs that it had sold during the period from February to May. In fact, Samsung is looking at a figure upward of 10,000 units in the entire month of June on the back of the World Cup mania.
Prices of Samsung 3D TVs starts from around US$2,388 and can climb all the way up to $8,154. But that is not deterring buyers to pick up the TVs in hoards. Such is the demand that Samsung is finding it difficult to satisfy the demand that is far outstripping supply. This in spite of having all its 14 production centers spread across 12 countries working at full capacity.
If the 3D TVs continue to be picked up at this rate then Samsung might end up selling more than 600,000 of them in June itself before closing the year with sales of a whooping 2.6 million units of the 3D TVs.
The World Cup has also fired up sales of 3D TVs from LG Electronics who have sold more than 3,000 units of its 3D TVs in June on home turf. Experts feel that if the current level of momentum continues than LG can end up selling 10,000 sets in the domestic market before it releases fresh models later in the year internationally.