A survey carried out recently indicates that most of the 3D TV owning early adopters view 3D content at least once a week while what is most interesting is that the number of people who watch it almost every day is not so small either. Most of the people prefer to view 3D as a family affair of a special event or a movie. Content producers are therefore waiting for this base to grow before putting in money into this segment.

The author of the report that was published post the survey, David Mercer writes: “3D TV is confounding the skeptics and gaining traction with early adopters. A significant minority of 3D TV owners now watches some TV in 3D on a daily basis, and this should be seen as an encouraging sign for content producers and the television industry in general.”

As per Ovum — a tech-based research firm, the reason for broadcasters not investing enough into the making of quality 3D content has been attributed directly to the low subscriber base which needs to grow to justify significant investment in this field. They however believe there is a change in this position that is expected.

Ovum analyst Tim Renowden says, “Given the lack of enthusiasm for investing in 3D content production and delivery expressed by broadcasters, this situation is unlikely to change rapidly.”

That 3D glass is yet an issue was also evident from the survey result where 19 percent people who owned 3D TV did not have the viewing glasses for them. The conclusion that the report draws from this is that people are willing for a 3D set but not for it to be part of the life all together. The majority of people who owned a 3D TV and the glasses had only the ones that came with the set.

Jia Wu who was part if the survey team says “The glasses issue is very real,” before also adding “Naturally enough people would rather not have to wear them, but a majority of 3DTV viewers are prepared to put up with the inconvenience when the experience and entertainment value justify it.”

There are however 3D TVs such as those made by LG that are based on passive technology. Named the Cinema 3D series, these 3D TV sets require glasses which are lighter than the active shutter glasses. There is however loss in image quality in case of passive technology based glasses. On the flip side though, the active shutter glasses cost between $60 to $150 a pair, which is quite an amount for many a family to afford.

There is a project underway being jointly carried out by 3D TV leaders Samsung, Sony and Panasonic who have in conjunction with Xpand decided to come up with standardization protocols. So where every set had its own specific 3D viewing glass the compatibility factor would now extend to all 3D sets using active shutter technology for their display screens.

via 3dtv

Sovan Mandal  (446 Posts)

Sovan Mandal is the senior tablet and tech corespondent for goodereader.com and 3D Specialist. He brings a international approach to news that is not just applicable to the North American market, but also Asia, India, Europe and others. Sovy brings his own writing flavor to the website and is interested in Science Fiction, Technology and Writing. Any questions, send an email