3D TV may be dwarfed by IPTV in future
Internet capable TVs are likely to outshine their 3D counterparts in the next couple of years if the findings of a United States based research company are anything to go by. Or in terms of pure numbers, the research group is predicting 120 million internet capable TV to be shipped in the next four years. The same figure for this year stands at 40 million.
Report from DisplaySearch indicates that Sony would be launching Google TV integrated sets in the US and the set is to reach the Australian market in 2011.
3D technology finally seems to be breaking the ice and appealing to consumer interest. Makers are falling upon each other in their rush to offer a better or cheaper set to the customer. In Australia the football event is one that is acting as the marker for consumers to pick up a set that would enable them to view the event in 3D. There is however the fact that IPTV is more in demand there too than 3D sets.
Stephen Lew, from Clive Peeters in Hobart, told Current.com.au in September that “I find that more people are asking about IPTV than they are about 3D TV. There is a demand for it, there’s no question.”
A business development manager of Harvey Norman, Chris Raju mentioned to Current.com.au about IPTV being the technology that elicits excitement and the industry is looking up to it.
“I think [consumers] come in more on the 3D angle than anything else, but when they’re in-store they get more of an understanding of what internet TV is and they certainly walk out, I think, more excited about the internet TV concept,” exclaimed Raju.
“At the moment there’s plenty of content already available on internet TV – different applications and different channels – I think that’s creating a lot of demands as well. Our teams are talking a lot more about it than they were 12 months ago.”
Paul Gray who is currently the DisplaySearch director at European TV research feels these are challenging times that the TV sector as well as the multitude of stakeholders is going through though there are also exciting development going on.
“It’s a battleground where TV set makers, internet video companies, free-to-air broadcasters, pay-TV and the IT industry are all rushing to stake their claims. IPTV is moving from being a technology to becoming recognizable service offerings,” said Gray.
“It has been a long, challenging journey so far, especially with new competitors like Google TV joining the battle. Set makers will have to acquire new skills such as negotiating content deals in order to succeed. I think most of the TV supply chain senses that this is a seismic shift in the usage of TV that will be far more significant than 3D, which will not alter TV function or usage patterns.”